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Our eco-friendly client HAY! Straws that produce natural straws from wheat, returned with a request to create packaging design for another project — MABLE.

MABLE sells ecological hygiene products that decompose quickly in nature. The brand promotes careful use of natural resources and encourages the development of good habits that do not harm our planet
Hygiene products to help save the world
Mission of MABLE is to create a mass culture of using personal hygiene items made of cotton, bamboo and recycled materials that prevent pollution of the environment with plastic waste
Every year, billions of used plastic toothbrushes, plastic cotton swabs and floss containers end up in landfills, polluting our environment and harming wildlife. Most plastics never decompose
The first product was toothbrush with a 100% biodegradable bamboo handle. MABLE offers travel toothbrush cases, cotton swabs, floss and floss containers that can be used repeatedly
Stylish and simple
Our first project for MABLE was the design of wholesale POS Display boxes for toothbrushes of: a Four set of 4 pieces, as well as Charcoal and Original sets (2 brushes in each).

We have placed photos of the brand''s real brushes on the packaging, so that consumers can immediately see the original product.
Eco-care begins
with packaging
Then we started working on individual packaging for cotton swabs and dental floss. The main purpose of packaging is to provide the maximum feeling of naturalness in every detail. To convey this feeling, we chose the craft packaging style
To emphasize the naturalness and not to make design too cluttered, we combined craft with the classic white color. No less important elements of our eco-friendly packaging have become realistic illustrations of the product
But we haven't stopped there. We paid attention to the circles that the client used in branding, and decided that we can apply them to our design too.

These circles have already become a hallmark of the brand - they can be seen on POS-boxes and other MABLE packaging. The intention was that the consumers remember these circles and instantly associate them with the brand.

Still, we did not just add circles to the packaging, but cut out rounded see-through windows on the packaging for floss containers and toothbrush cases, through which the buyer can see the material and touch the product itself.
As if a real wood
To some of the illustrations on packaging we've added a "wood effect": when you look at the illustration, it seems as if that's a real wood. This effect looks especially attractive on packaging for bamboo toothbrush cases. We have achieved this with the help of the vector structure of wood and white ink
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In the fight against plastics, MABLE contributes to the victory of mankind. We, in turn, developed designs that help to draw people's attention to the brand's products.

Let's fight plastic together!
nome team
Misha Andrushkiv — team lead

Myroslav Gret — art director

Iryna Pavlovych — coordinator

Helen Dovzhenko — senior designer

Mary Tymoshenko — UX/UI designer

Vasily Khashchevoy — copywriter


Mable
Emma Grose — founder




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