Easygiraffe is a reseller who sells home physical therapy equipment on Amazon FBA.
The customer put the idea of the main purpose of the device for stretching the neck in the brand's name. The giraffe's long neck together with the playful name should attract the attention of a young audience.
However, Easygiraffe is a brand of not a single product, but of a number of devices used to correct the spine, back, neck and posture. To associate the logo with the brand, we were looking for a profitable combination of illustration and font name, which would be harmoniously combined with each other.
In terms of examples for the future logo, the customer drew attention to the identity of such brands as Mastercard, WWF, Toblerone, Nasa, Dunkin 'Donuts.
Concerning colors, the priority was given to blue, green, orange, gray, white, pink and rose.