Haven Skye is a new cosmetics brand from Australia, its products are made domestically in small batches from natural ingredients. The client asked us to create a logo and labels design for his company. He wanted the branding to be fun, eye catching and have color to it. The aim was that branding would make the person feel excited to try the product knowing the higher price they paid is worth it.
It was beneficial that the client had a clear vision, which greatly improved the process of agreeing on the final design.
He wanted his products to be different from typical natural cosmetic brands. As a result, we managed to implement two main wishes of the client - to abandon the cliché with a green color as an indicator of the natural product, and to maintain a sense of premium quality.
It was beneficial that the client had a clear vision, which greatly improved the process of agreeing on the final design.
He wanted his products to be different from typical natural cosmetic brands. As a result, we managed to implement two main wishes of the client - to abandon the cliché with a green color as an indicator of the natural product, and to maintain a sense of premium quality.
Logo: challenge accepted!
It had to be simple, emphasize the natural concept of the product and convey the meaning of the Haven Skye name.
"Haven" stands for a place of safety which translates to the product due to its natural ingredients and also allows someone to use the product and relax. "Skye" is an alternative spelling of Sky which for the client resonated with clear skies that give a feeling of calm and excitement.
«ased on such associations we developed the following logo concepts: In the end, the client approved this version of the logo in a minimalist style, which is well readable on the label. A small leaf makes the logo complete and attracts the attention of eco-consumers even more.
"Haven" stands for a place of safety which translates to the product due to its natural ingredients and also allows someone to use the product and relax. "Skye" is an alternative spelling of Sky which for the client resonated with clear skies that give a feeling of calm and excitement.
«ased on such associations we developed the following logo concepts: In the end, the client approved this version of the logo in a minimalist style, which is well readable on the label. A small leaf makes the logo complete and attracts the attention of eco-consumers even more.
Concepts
Final
Label: dreams
of a blue haven
of a blue haven
After the logo was approved we proceeded with a label design. Here we also abandoned typical green shades often used in packaging design for eco products. The client was after a clean design, with gradients of color. Therefore, we offered a blue-purple gradient that harmonizes well with the name and evokes the association of sunset in the haven.
We took this design template as a basis for all products, adding differentiative frames and lines around the names to easily distinguish products within the line.
We took this design template as a basis for all products, adding differentiative frames and lines around the names to easily distinguish products within the line.
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Pink Clay Mask
Pink Clay Mask
Pink Clay Mask
Pink Clay Mask
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Botanical Moisturiser
Botanical Moisturiser
Botanical Moisturiser
Botanical Moisturiser
Previous Example / Next Example
Botanical Cleanser
Botanical Cleanser
Botanical Cleanser
Botanical Cleanser
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Lip Polish
Lip Polish
Lip Polish
Lip Polish
In total, we created 4 labels. All of them are made in the same style, so that the consumer can immediately identify the entire line among other brands. Visual identity looks good both in print on cosmetics and online on digital media.
If you are against clichés, we are ready to transform your brand and make it unique
nome team
Myroslav Gret — team lead
Myroslav Gret — art director
Kate Yurkiv — coordinator
Julia Sanina — middle designer
Mary Tymoshenko — UX/UI designer,
copywriter
Myroslav Gret — art director
Kate Yurkiv — coordinator
Julia Sanina — middle designer
Mary Tymoshenko — UX/UI designer,
copywriter
HavenSkye
Gerard Hernandez — founder
Start to work
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