But we haven't stopped there. We paid attention to the circles that the client used in branding, and decided that we can apply them to our design too.
These circles have already become a hallmark of the brand - they can be seen on POS-boxes and other MABLE packaging. The intention was that the consumers remember these circles and instantly associate them with the brand.
Still, we did not just add circles to the packaging, but cut out rounded see-through windows on the packaging for floss containers and toothbrush cases, through which the buyer can see the material and touch the product itself.