Putty Planet

Putty Planet

Smart for Life company is a certificated store, which realizes children and house products on Amazon. Every one of their products is appealing and creative in every-day use. This company is young, yet fast-growing.


This project’s aim was to design a logo and four labels for a new line of slime toys from Putty planet. It had a Halloween theme and it is called “Horror Collection”, thus four different labels were created.


The four labels and a logo are designed in overall macabre fashion, with a strong cartoony look. That is because the targeted audience is children. Every label has its own dedicated style and a character. The four themes were introduced: vampires, zombies, mummies, and bones. Those concepts are ones that are the most associated with the Halloween. The background is the same for each one of the four boxes, however, it is painted In the color of the respected character: red for vampire, green for zombie, gray for mummy and light and bright yellow for the bones. For the logo, the skull was painted over the brand name of the client and turned into the cartoony looking (spiral-shaped eyes). Therefore, the Halloween theme is represented while still staying attractive for children.

The project team

Mykhaylo Andrushkiv - project management
Myroslav Gret - art direction
Alena Dovzhenko - graphic design
Vlad Nikolaiev - copywriting